Privacy Policy

This Privacy Policy explains how Senn Defense (“we,” “us,” or “our”) collects, uses, and protects your information when you visit our website or make a purchase. By using this site, you agree to the practices described below.

Information We Collect

We collect information you provide directly to us when you create an account, place an order, contact us, or interact with our site. This includes:

• Name, email address, phone number, and billing/shipping address
• Payment information (processed securely through our payment processor — we do not store full card numbers)
• Order history and account preferences
• Communications you send us, including audit requests, contact form submissions, and support inquiries

We also collect certain information automatically when you visit our site, including your IP address, browser type, device information, pages visited, and referring URLs. This is standard for any website and is used to improve site performance and security.

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Send order confirmations, shipping notifications, and tracking updates
• Respond to your questions, support requests, and audit submissions
• Verify your age and eligibility to purchase age-restricted products, as required by applicable law
• Improve our website, products, and services
• Send you promotional communications, if you have opted in — you can unsubscribe at any time
• Detect and prevent fraud, unauthorized access, and other illegal activity

Sharing Your Information

We do not sell your personal information. We share your information only in the following circumstances:

• Service Providers: We share information with vendors who help us operate our business — including our payment processor, shipping carriers, and e-commerce platform (BigCommerce). These parties are contractually required to protect your information.
• Legal Compliance: We may disclose your information if required by law, court order, or government authority with valid legal process.
• Business Transfers: If Senn Defense is acquired or merged with another company, your information may be transferred as part of that transaction.

Cookies & Tracking

Our website uses cookies — small text files stored on your device — to remember your preferences, keep you logged in, and analyze site traffic. We use analytics tools (such as Google Analytics) to understand how visitors use our site. This data is aggregated and does not personally identify you.

You can disable cookies in your browser settings, but doing so may affect certain site functionality such as staying logged in or maintaining your cart.

Age Verification

Senn Defense sells defense-related gear and accessories, some of which are age-restricted by state or federal law. We collect date of birth or age confirmation information as part of our verification process where required. We will not process orders for age-restricted products from individuals who do not meet the applicable age requirements.

Our website requires visitors to confirm they are 18 or older before accessing the site. This is a self-reported verification.

Data Security

We use industry-standard security measures to protect your information, including SSL/TLS encryption for data transmission and secure storage practices. Payment card information is processed through our payment processor and is not stored on our servers.

No method of transmission over the internet is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately.

Your Rights & Choices

You have the right to access, correct, or delete your personal information. To make a request, contact us via our contact page.

If you have opted into marketing emails, you can unsubscribe at any time using the link at the bottom of any email, or by contacting us directly.

California Residents: Under the California Consumer Privacy Act (CCPA), California residents have additional rights including the right to know what personal information is collected, the right to deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at the address below.

Third-Party Links

Our site may contain links to third-party websites, including manufacturer sites and partner retailers. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any information.

Changes To This Policy

We may update this Privacy Policy from time to time. When we do, we will update the “Last Updated” date at the top of this page. Continued use of our site after changes are posted constitutes acceptance of the updated policy.

Contact Us

Questions about this Privacy Policy or your personal information? Reach out through our contact page and we will respond promptly.