Last updated: January 1, 2026 · Effective immediately upon account creation or use of this site.
This Privacy Policy explains how Senn Defense ("we," "us," or "our") collects, uses, and protects your information when you visit our website or make a purchase. By using this site, you agree to the practices described below.
We collect information you provide directly to us when you create an account, place an order, contact us, or interact with our site. This includes:
We also collect certain information automatically when you visit our site, including your IP address, browser type, device information, pages visited, and referring URLs. This is standard for any website and is used to improve site performance and security.
We use the information we collect to:
When you purchase a firearm, you are required to provide the name, address, FFL license number, and contact information of your chosen local FFL dealer. This information is used solely to ship your firearm to the correct licensed dealer and to coordinate the transfer. We may share this information with our shipping carrier as required to complete delivery.
We maintain records of firearm transactions as required by federal law and ATF regulations. These records may be subject to inspection by federal, state, or local law enforcement agencies with proper authority.
We do not sell your personal information. We share your information only in the following circumstances:
Our website uses cookies — small text files stored on your device — to remember your preferences, keep you logged in, and analyze site traffic. We use analytics tools (such as Google Analytics) to understand how visitors use our site. This data is aggregated and does not personally identify you.
You can disable cookies in your browser settings, but doing so may affect certain site functionality such as staying logged in or maintaining your cart.
Senn Defense sells firearms, ammunition, and firearms-related products. Federal law requires purchasers of handguns to be at least 21 years of age, and purchasers of long guns (rifles and shotguns) to be at least 18. We collect date of birth or age confirmation information as part of our verification process. We will not process firearm orders for individuals who do not meet the applicable age requirements.
Our website requires visitors to confirm they are 18 or older before accessing the site. This is a self-reported verification — additional verification occurs at the FFL dealer level at the time of transfer.
We use industry-standard security measures to protect your information, including SSL/TLS encryption for data transmission and secure storage practices. Payment card information is processed through our payment processor and is not stored on our servers.
No method of transmission over the internet is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at contact us.
You have the right to access, correct, or delete your personal information. To make a request, contact us via our contact page. Please note that we may be required to retain certain records — particularly firearms transaction records — for legally mandated periods regardless of deletion requests.
If you have opted into marketing emails, you can unsubscribe at any time using the link at the bottom of any email, or by contacting us directly.
California Residents: Under the California Consumer Privacy Act (CCPA), California residents have additional rights including the right to know what personal information is collected, the right to deletion, and the right to opt out of the sale of personal information. We do not sell personal information. To exercise your CCPA rights, contact us at the address below.
Our site may contain links to third-party websites, including manufacturer sites and partner retailers. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any information.
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. Continued use of our site after changes are posted constitutes acceptance of the updated policy.
Questions about this Privacy Policy or your personal information? Reach out through our contact page and we will respond promptly.
Senn Defense
United States